Hashtag Heroes: 6th Graders Take Over Social Media

Evie with Mrs. Bartlett at the STJ Pep Rally.

What does it take to run the Saint James School social media accounts? Two of our 6th graders found out firsthand!

Through our annual springtime Sunrise to Sunset Auction, each student won the chance to serve as a “Social Media Intern for the Day,” part of our popular STJ Experiences. These unique experiences give students a hands-on look at life behind the scenes at Saint James. Auction experiences like Ball Boy for a football game, guest Cheerleader, or serving as Principal for the Day are some of the favorites.

Middle schooler Evie Dum took over Instagram at our recent “White Out” all-school pep rally, capturing the energy and excitement of the student section. From spirited cheers, to the football run out, Evelyn’s content highlighted the energy of the Trojans

Evelyn used a gimbal to capture smooth, dynamic video during the ‘White Out’ pep rally.

Later, 6th grader Leo Weber explored the creative side of our campus. He documented elementary school artwork, took photos and videos, and even interviewed our art teacher to share insights about the process behind the sweet paintings.

Leo and Mrs. Bartlett captured photos and video in the elementary school.

Students also joined Mrs. Bartlett, Director of Communications, Marketing, and Engagement, in the office to work on communication timelines, a content calendar, and even day-to-day tasks like purchase orders and emails.

Both Evie and Leo learned that running school’s social media is more than just taking fun pictures, it’s about storytelling, engaging visuals, and creativity that help share the Saint James spirit with the community. Their work gave our followers a fresh, student-centered perspective and a behind-the-scenes look at campus life.

They also discovered the strategy behind social media like how planning, timing, and attention to detail all come together to tell a story. By stepping into the shoes of a social media intern, Evie and Leo got a taste of the exciting world of digital marketing and content creation.

Thank you to our Sunrise to Sunset Auction participants for making experiences like this possible, and thank you to Evelyn and Leo for bringing such energy and enthusiasm to their days on the job! Check out their work on Instagram @stjmontgomery! #wearesaintjamesschool

Leo interviewed elementary enrichment teacher, Mrs. Patti Pelham ‘96, about the process students used to create ice cream artwork on display in the halls. He took detailed noted and helped craft a social media caption that accompanied the reel he edited and posted to Instagram and Facebook. Hands-on experiences like this allow students to step outside of the classroom and take a peek into real-world careers.